It’s pretty much self-explanatory.
We use Autodesk 3ds max with V-ray Next (both CPU and GPU) for most of our work. We also use other software for modelling such as McNeel Rhinoceros, Sketchup or sometimes Revit. For post production and 2D compositing we use mostly Adobe Photoshop and After Effects for animation. However we’ve experimented with other software including Blender, Afinity and Krita.
You can get the general idea of how our standard process for still images looks like below.
At this point the 3d model of architecture is created based on technical documentation. If the model for the project is provided, we take some time to tweak it to fit it into our pipeline. We also prepare a basic model of the surroundings, however not putting too much work into it as the camera angles for the final images are not yet determined.
Upon completion of the base model, we set up cameras in the scene and prepare low-res sample renders or screenshots without materials to confirm geometry, camera angles and composition.
Setting up lights and materials. adding more detail to the surroundings, including foliage. upon completing that we prepare coloured, illuminated previews in low resolution that should somewhat indicate the final effect. Preferably no further geometry changes past this point.
At this point everything is ready to go to production. Full resolution images are rendered.
Compositing and color correction. We usually add 2d people to our images at this point. And sometimes the magic happens here for the most part. Upon completion, the final image is sent to the client. Past that point any changes/corrections are or should be limited to post-production.